Pureganic A supplement store built on trust.
A supplement brand in Egypt, built from scratch. The product page does the selling: proof the product is pure, delivery to your area, and bundles that save up to 17%.
Visit the live store (opens in a new tab)
The brief
With supplements, trust comes before the price: is it pure, is it tested, will it get here. A new store, built from scratch, with the product page doing most of the work.
- Store
- pureganic-eg.com
- Market
- Egypt: Cairo, Giza and Suez
- Starting point
- Built from scratch
- Our part
- Store design and Shopify build
We judge every screen on four things
Cognitive ease
Less to read and less to decide on every screen. It matters most.
Navigation
The right product in as few taps as possible.
Structure
What each page shows, in the order people need it.
Journey
No dead ends between the first visit and the checkout.
01Product pageNew
Proof before the price. Every doubt answered by the button.
A tub of powder is bought on trust. So the product page answers the doubts right where people decide: what it does, whether it's tested, what's in it, and when it arrives.
- Cognitive ease
The rating and the saving above the fold, and points for buying. 
Under the button: lab-verified, 100% pure, no fillers, the lab report and delivery to your area.
02On a phoneNew
Answers on the page. Delivery to your area, and what's in every scoop.
Two questions people ask before buying a supplement online: will it reach me, and what's in it. Pick your area to see how fast it arrives; the nutrition facts open in a panel laid out like the label on the tub.
- Cognitive ease
- Journey
Where are you? Each area shows how fast it gets there. 
The nutrition facts, per serving, like the label on the tub.
03Bundle and saveNew
Add more and save. Without leaving the product page.
Buy 2, 3 or 4 and the saving goes up, to 17%. The bundle opens in a drawer on the product page: pick the flavours, watch the saving, add the whole bundle in one tap. The discount applies at checkout by itself.
- Journey
The tiers on top, the next saving spelled out, the total and the saving on the button.
04Build your own bundleNew
Build your own bundle. Any products, one saving.
A page of its own, one tap from the menu, for people who want to mix. Pick anything, see the saving tiers fill up, and keep the bundle in view: beside the products on a desktop, pinned to the bottom on a phone.
- Journey
- Navigation
“Your bundle, your way”: the saving tiers, the products, and the bundle beside them. 
On a phone, the total and the next saving stay pinned to the bottom.