Prima A wafer brand, built from zero in three weeks.
One high-protein wafer in eight flavours, sold to paid-social traffic in Kuwait and the UAE. We built the store phone first, with every flavour in its own pack colour.
Visit the live store (opens in a new tab)
The brief
One wafer, eight flavours, and cold traffic from paid social. There was no store yet, so we built it from zero, phone first, for people who have never heard of Prima.
- Markets
- Kuwait and the UAE
- Built
- 7–26 October 2026
- Starting point
- Nothing: a new store
- Our part
- Look, store design, Shopify build and product images
We judge every screen on four things
Cognitive ease
Less to read and less to decide on every screen. It matters most.
Navigation
The right product in as few taps as possible.
Structure
What each page shows, in the order people need it.
Journey
No dead ends between the first visit and the checkout.
01Home page
Every flavour wears its pack colour. Eight choices, read at a glance.
The page stays light so the packs carry the colour. The hero changes flavour every three seconds, and its buttons and colour band change with it.
- Structure
- “The wafer, now high protein.”: one line, one button
- Pick your flavour: all eight, each with quick add
- Prima against a protein bar, never a named brand
- Explore flavours: a colour tab for each one
- Mix your flavours, straight to Build your box
- The questions people ask, before they have to
02Product pageNew
Switch flavour without a reload. And choose one for every pouch.
All eight flavours fit on a phone screen without swiping. Packs of 1 to 4 pouches show their saving in dirhams, with 2 chosen to start with.
- Cognitive ease
A big image beside the buy box. From two pouches up, each pouch gets its own flavour. 
On a phone: the numbers on the image, then the flavours, then the packs.
03Product imagesNew
Images that answer questions. Before anyone has to ask them.
Six images per flavour, in its own colours. Each one answers something people wonder before buying a protein snack they've never tried.
- Cognitive ease
The numbers that matter: pieces, protein, calories. 
Against a protein bar: twelve wrapped pieces, not one big bar. 
Where it fits in a day. 
One piece, the whole pouch, or some to share. 
The nutrition facts, per piece and per pouch. 
Every flavour, pointing to Build your box.
04Build your boxNew
More pouches, without a maths test. The next saving always in sight.
People add pouches in any mix, with no box size to pick first. The savings sit on top in dirhams, and the cart says what one more pouch would save.
- Journey
Savings in dirhams on top, Your box on the side, one button. 
The cart: “You're saving Dhs. 10.29. Add 1 more to save Dhs. 19.60.”
05MenuNew
A menu made of flavours. Each in its own colour.
There is one product, so the menu is the flavours: eight chips with their ingredient icons, Build your box, and nothing else to read.
- Navigation
Eight flavours and Build your box. 
Pick your flavour: each card on its pack colour, with quick add.