Noma Desk Selling the outcome, not the kit.
A portable ergonomic workstation. We moved the store from showing the parts to showing what they do for your day, then made the bundle the easy choice.
Visit the live store (opens in a new tab)The brief
A full ergonomic setup that folds into a case. The old home page showed the parts on white. It never showed what they do for your day.
- Store
- thenomadesk.com
- Product
- DeskMate, a portable workstation
- Our part
- Home page, product page, bundles and reviews
We judge every screen on four things
Cognitive ease
Less to read and less to decide on every screen. It matters most.
Navigation
The right product in as few taps as possible.
Structure
What each page shows, in the order people need it.
Journey
No dead ends between the first visit and the checkout.
01Home page
Lead with the outcome. Then show the kit.
“The Complete Portable Workstation” says what it is. People buy what it does for them: a good setup anywhere, in seconds.
- Cognitive ease
Before: “The Complete Portable Workstation.”: what it is
After: “Work At Your Best. Anywhere.”: what it does for you
Before: A studio photo of the parts
After: A video of the stand unfolding in seconds
Before: Nothing on why it's different
After: “A case smaller than a water bottle. Sets up in 30 seconds.”
Before: The rating in small print under the button
After: The rating on top, free shipping and 30-day returns under the button
02On a phoneNew
Each screen answers the next doubt. What it does, what to buy, who uses it.
From the first screen to the add-ons, the phone pages go in the order people wonder: what is it, is it light, which one do I buy, does it work for someone like me.
- Cognitive ease
- Journey
The home page: the outcome first, the rating on top. 
The product page opens on what it does: under 1 kg, set up in 60 seconds. 
1, 2 or 3 DeskMates with the saving on each, and the add-ons under them. 
Video reviews you can filter by who you are: consultants, on the road, remote.
03The whole store
The store, as a shopper sees it. Recorded on a phone, played fast.
The home page, then the DeskMate Pro page from top to bottom: one scroll on a phone, three times as fast.
- Journey
- Best sellers right under the first screen, each with its saving
- People using it, then posts from the community you can shop
- DeskMate against a laptop stand alone, in one table
- What's in the case, and what it would cost bought separately
- A bar that keeps Buy 1, 2 or 3 in reach all the way down